The Alliance
The entire value chain must work together to meet growing demand for food, feed, fiber and fuel in a sustainable and responsible way.
Field to Market: The Alliance for Sustainable Agriculture brings together a diverse group of grower organizations, agribusinesses, food, beverage, apparel, restaurant and retail companies, conservation groups, universities, and public sector partners to define, measure and advance the sustainability of food, feed, fiber and fuel production in the United States.
With the world population estimated to exceed 9 billion by 2050, the entire value chain must work together to efficiently and responsibly lay the groundwork for the future. From the farm gate to the retail and restaurant counter, the challenge of producing enough food, feed, fiber and fuel for a rapidly growing population—while conserving our planet’s natural resources—has become increasingly complex. The nature of this challenge requires an unparalleled level of transparency and collaboration.
By uniting the agricultural supply chain and key stakeholders around a common measurement framework, Field to Market seeks to drive continuous improvement in the sustainability of commodity crop production.
Learn MoreOur Vision
To harness the collective action of the value chain to support resilient ecosystems and enhance farmer livelihoods
Our Mission
To meet the agricultural challenge of the 21st century by providing collaborative leadership that is:
- Transparent
- Grounded in science
- Focused on outcomes
- Open to the full range of technology choices
- Committed to creating productive and profitable opportunities across the agricultural value chain for continuous improvements in environmental outcomes
Our Goals
Field to Market is working to meet the challenge of producing enough food, feed, fiber and fuel for a rapidly growing population while conserving natural resources and improving the ability of future generations to meet their own needs.
The organization and its members are committed to supporting resilient ecosystems and farmer economic vitality as fundamental components of agricultural sustainability. Field to Market convenes diverse stakeholders to support multi-sector collaboration, while providing useful measurement tools and educational resources for growers and the value chain that track and create opportunities for continuous improvement at scale. Our efforts are guided by the following interdependent goals:
- Biodiversity – Supporting diverse species and ecosystems by conserving and enhancing habitats across U.S. agricultural landscapes.
- Energy Use – Increasing energy use efficiency on U.S. cropland.
- Greenhouse Gases – Reducing greenhouse gas emissions from U.S. cropland per unit of output, and sustained contribution to reducing the overall greenhouse gas emissions from agricultural landscapes.
- Irrigation Water Use – Improving irrigation water use efficiency and conservation on U.S. cropland.
- Land Use – Improving productivity on U.S. cropland.
- Soil Carbon – Increasing soil carbon sequestration on U.S. cropland.
- Soil Conservation – Reducing soil erosion on U.S. cropland.
- Water Quality – Improving regional water quality through reduction in sediment, nutrient and pesticide loss from U.S. cropland
Defining Sustainable Agriculture
Field to Market members are supporting farmers across the country to adopt sustainable and regenerative agriculture practices. Explore how we define sustainable and regenerative agriculture.
2022-2024 Strategic Plan
In January 2022, Field to Market: The Alliance for Sustainable Agriculture announced the launch of a new three-year strategic plan. The 2022 – 2024 plan continues to refine Field to Market’s fifteen years of expertise as the leading multi-stakeholder organization committed to defining, measuring and advancing sustainability in commodity crop production in the United States. The plan introduces a new strategic pillar focused on innovative incentive strategies, underscoring the renewed focus and investments that will be needed across the value chain to accelerate impact and deliver the outcomes that society and our planet need from U.S. agriculture.
The expanded priorities outlined in the new plan include:
- Convene Diverse Stakeholders – Convene diverse stakeholders to facilitate multi-sector collaboration, advance shared learning, and drive collective action in accelerating sustainable outcomes for nature and farmers.
- Provide Science-Based Leadership – Develop and strengthen Field to Market’s science- and outcomes-based resources for measuring sustainability performance, assessing opportunities for improvement and bridging environmental and social science to catalyze positive change.
- Identify and Promote Innovative Incentive Strategies – Strengthen capacity across the value chain to deploy effective incentive strategies to support farmers in scaling conservation adoption by addressing agronomic and financial risk of transition.
- Scale Impact Through Partnerships – Facilitate and scale pre-competitive partnerships across the value chain that deliver continuous improvement at the field, farm and landscape levels.
- Enable Credible Communications – Enable credible stakeholder communications that facilitate and improve supply chain and industry reporting, showcase leaders in sustainability, and strengthen public confidence in the food and agriculture system.
Click here to learn more about this three-year plan.
Our Governance
Field to Market uniquely brings together stakeholders from across the agricultural supply chain and creates unparalleled opportunities for collaboration. This multi-stakeholder approach ensures balance through the governance and decision-making bodies of the organization in which each voting sector has equal representation and voice.
Each of Field to Market’s five membership sectors has balanced representation in our governing bodies, guaranteeing that Field to Market’s metrics, benchmarks, policies and program can be implemented by all stakeholders. This governance model provides credibility, harmonizes efforts and creates efficiency for the Alliance’s diverse membership.
Learn About Our ModelOur Story
For the last decade, Field to Market has provided an important convening platform for diverse stakeholders across the agricultural supply chain to address the challenge of producing enough food, feed, fiber and fuel for a rapidly growing population, while conserving our natural resource base.
Our program has evolved significantly over time, first focused on defining sustainable agriculture and developing science-based metrics to measure sustainability outcomes through a multi-stakeholder approach. Now, our programs offer science-driven and outcomes-based tools and frameworks that allow every sector of the agricultural value chain to work together to deliver on their most ambitious sustainability goals.
See How Far We’ve Come
Join Us
Transformation of the market and creation of shared value requires a commitment and dialogue from the entire food, fuel and fiber chain. Consumers are asking more questions about how their food, fiber, and fuel is produced. Field to Market helps bridge a common gap in supply chain analysis by providing more on-the-farm information, while connecting stakeholders throughout the chain to:
- Share their stories
- Foster relationships
- Increase understanding of sustainability successes, challenges and opportunities
- Create and leverage outcomes-based approaches that are grounded in science to support continuous improvement
Together, we can expand the conversation of agricultural and food sustainability from the farm gate to the retail and restaurant counter, preparing all sectors of the industry to better answer questions about environmental, economic and social impacts and promote sustainable production.