Press Releases

Field to Market and USRSB Announce Partnership to Advance Sustainability for Beef Value Chain

March 29, 2018

Two Leading Sustainable Agriculture Initiatives Combine Forces to Offer Solutions to Deliver Continuous Improvement in Sustainability of Beef Production

WASHINGTON, DC and CENTENNIAL, CO, March 29, 2018— Field to Market: The Alliance for Sustainable Agriculture and the U.S. Roundtable for Sustainable Beef (USRSB) today announced an agreement establishing mutual recognition of the value and importance of each organization’s work and a commitment to foster an increased level of collaboration. In the agreement, USRSB agreed to recognize the role Field to Market plays in defining sustainable production for feed commodities utilized in beef production. In the same way, Field to Market agreed to recognize USRSB’s role in defining sustainable beef production.

“By collaborating with the U.S. Roundtable for Sustainable Beef, we can offer tangible solutions to the livestock value chain by exploring opportunities to combine our measurement approaches,” said Rod Snyder, president of Field to Market. “We are particularly excited to bring greater transparency and continuous improvement in feed production, which in turn will positively impact the overall sustainability of beef.”

Under the agreement, both organizations committed to:

  • Recognize Field to Market’s Indicators, Metrics and Benchmarks within USRSB documents discussing sustainable feed;
  • Recognize USRSB’s Indicators and Metrics within Field to Market documents discussing sustainable beef production;
  • Encourage USRSB and Field to Market members, where applicable, to utilize the resources of both organizations in pilot projects, potential supply chain agreements and appropriate public facing communication;
  • Share scientific learnings where appropriate; and
  • Participate in the other’s meetings and work sessions, providing feedback and expertise where needed.

“We realize the sustainability of the beef industry must include all facets of the what goes in to putting that hamburger or steak on our tables,” said Rickette Collins, Chair of the U.S. Roundtable for Sustainable Beef. “By sharing learnings and expertise, USRSB and Field to Market can lead the beef industry to better solutions to the sustainability challenges we all face throughout the value-chain.”

As the first step in identifying opportunities for increased collaboration, both organizations have formed a joint task force to identify areas of engagement as well as explore potential pilot projects. The task force is comprised of members in Field to Market and/or USRSB, including: Cargill, Corteva Agriscience – the agriculture division of DowDuPont, McDonald’s, National Corn Growers Association, Texas Cattle Feeders Association, The Nature Conservancy, and World Wildlife Fund.

About USRSB

The U.S. Roundtable for Sustainable Beef (USRSB) is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in the sustainability of U.S. beef production by educating and engaging the beef value-chain. The USRSB is comprised of more than 100 members representing anyone who buys, sells, or produces beef as well as academic institutions and non-governmental organizations. For more information please visit www.usrsb.org or email usrsb@beef.org.

About Field to Market

Field to Market: The Alliance for Sustainable Agriculture brings together a diverse group of grower organizations; agribusinesses; food, beverage, restaurant and retail companies; conservation groups; universities and public sector partners to focus on defining, measuring and advancing the sustainability of food, fiber and fuel production. Field to Market is comprised of more than 135 members representing all facets of the U.S. agricultural supply chain, with members employing more than 5 million people and representing combined revenues totaling over $1.5 trillion.

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For more information, please contact:

Field to Market
Betsy Hickman
202-802-6477
bhickman@fieldtomarket.org

USRSB
Jaclyn Roberts
202-879-9134
jroberts@beef.org

 

ABOUT FIELD TO MARKET

Field to Market: The Alliance for Sustainable Agriculture® brings together a diverse group of grower organizations; agribusinesses; food, feed, beverage, restaurant, and retail companies; conservation groups; universities and public sector partners to focus on defining, measuring, and advancing the sustainability of food, feed, fiber, and fuel production. Field to Market comprises around 200 members representing all facets of the U.S. agricultural supply chain, with members employing more than 5 million people and representing combined revenues totaling over $1.5 trillion. 

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By collaborating with the U.S. Roundtable for Sustainable Beef, we can offer tangible solutions to the livestock value chain by exploring opportunities to combine our measurement approaches. We are particularly excited to bring greater transparency and continuous improvement in feed production, which in turn will positively impact the overall sustainability of beef.

Rod Snyder, president of Field to Market

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